Category Archives: In my opinion

After more than a quarter century I’ve seen a lot of what goes right and what turns out so wrong in pest control. Myths, distorted facts and truths people just don’t adhere to are rampant by word of mouth alone. Add the world wide web to the mix and in becomes very hard to know what to believe. Here I give you my opinion on a variety of subjects but beware, my view may be not what you expect.

The Reticular Activating System Guarantees Pest Control Sales

Posted on August 1, 2011 by The Bug Doctor

What would you pay for a system that automatically brought your companies name up first in the mind of a potential customer? Imagine, if every time the need arises or a chance for a referral comes about– Sha-zam- (your name … Continue reading →

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Hey Mega International Pest Control Company- Have You Considered Your Exit Strategy?

Posted on July 21, 2011 by The Bug Doctor

Been a long day today–let’s see, what’s in the mail? Bill, bill, ‘Get the new Mallis handbook’, bill, bill, ooh a check, that’s a switch and–what’s this? A hand written envelope from who? Hmmmm, he must know me let’s see…….ripppp. … Continue reading →

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Both Sides Of The Mouth Of An Eco Warrior

Posted on July 12, 2011 by The Bug Doctor

I sometimes get grief from readers for my views on organic pest control and the ‘safety’ they so loudly claim. All the while I and others like me are told that we are ruining the earth with our toxic man … Continue reading →

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Has The Show Billy The Exterminator Been Swamped?

Posted on July 10, 2011 by The Bug Doctor

There’s been an eery quiet across the TV that hasn’t been sitting well with the die hard Billy The Exterminator fans. The show or any of its re-runs haven’t been on the air for what seems to them like an … Continue reading →

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Pest Control Professionals Afflicted By PPW Seek Help Behind The Wheel

Posted on July 7, 2011 by The Bug Doctor

There’s an automatic camaraderie in life that just seems to be there if for no other reason that two or more people simply do the same thing whether it is work related or some other common interest. Just seeing someone … Continue reading →

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Spray Your Own Yard

Posted on June 20, 2011 by The Bug Doctor

There are a few oddities in life I don’t think I’ll ever figure out like; Just how do you get freezer burn? why isn’t there a channel #1 on your TV? and why are the chances greater that you’ll die … Continue reading →

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Consider The Lifetime Value Of Your Customer & Grow Exponentially You Have The Key

Posted on June 4, 2011 by The Bug Doctor

Well our original question was What is the LIFETIME value of a customer? which we discussed in part 1. Then in part 2 we went looking for a key and I sort of left you hanging- my bad but I … Continue reading →

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Consider The Lifetime Value Of Your Customer & Grow Exponentially Part 2

Posted on June 2, 2011 by The Bug Doctor

Well you’re either back for part two or you’ve just clicked in to my site in search of some information on how to grow your pest control company. Either way I’m glad to have you. If you’re just dropping in … Continue reading →

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Consider The Lifetime Value Of Your Customer & Grow Exponentially Part 1

Posted on June 1, 2011 by The Bug Doctor

What is the LIFETIME value of a customer? Do you have that answer for your business, your route, your sales rolodex? Often when I speak to new or struggling operators I ask this question & if I get a blank … Continue reading →

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Terminix Buys Out Univar-Is It A Monopoly? What’s your opinion?

Posted on May 30, 2011 by The Bug Doctor

The title of this article is wrong but after sifting through a couple of days of research on this subject I can’t bring myself to change it. I mean who knew that Univar, a trusted chemical distributor since 1924 was … Continue reading →

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If You Had To Rename Your Pest Control Company-What Would you Call It?

Posted on May 25, 2011 by The Bug Doctor

I’ve been in business for a few years now and the name of my company is not something I consciously think about very often. Actually I see other bug trucks out on the road and find myself thinking about their … Continue reading →

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I BID You Farewell

Posted on May 19, 2011 by The Bug Doctor

There comes a time in every career where you realize you just have to walk away. You’d love to keep pouring your heart out, imparting the knowledge that took you years to attain but when it continues to fall on … Continue reading →

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Is God Setting Us Up For A Super Plague?

Posted on May 13, 2011 by The Bug Doctor

Regardless if you’re fluent in biblical speak, I don’t know many people who haven’t at least heard about the great plagues in Egypt written about in the old testament of the Bible. There were 10 plagues sent onto the land … Continue reading →

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Are You A Mega Company? Then Who Cares About You?

Posted on May 3, 2011 by The Bug Doctor

Did you know a church becomes a “mega church” when it gets over 2 to 3 thousand people regularly attending?. According to the government you’re considered a small business if you have 500 employees or less. They even have a … Continue reading →

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The Obvious Answer…My Company Sucks

Posted on April 16, 2011 by The Bug Doctor

The following is a two actor script for a play that’s been running even longer than the famous and longest running production Cats. Due to a looming actors strike we’ve had to adapt and abbreviate the production but I’m sure … Continue reading →

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