Have you ever had the thought? – “man, if only I never had a cancelation- just think how big my route would be.”
Most companies keep a canceled file. I worked for one where 5 or 6 ceiling high cabinets were full of nothing but customers that once were. Wow! Seems like a big waste. You’d think once someone was on board with your service you’d keep them forever, but alas, not to be. Every pest control firm has clients who quit the service.
This question often crossed our entrepreneur Jim’s mind. He couldn’t fathom why some customers just ‘up and disappeared’, where they went, why they went.
So when Jim was presented with the awesome opportunity of having 3 pest control business related wishes come true by the Great Chlordaney–(follow this link to see how that happened) that was the first thing that entered his mind.
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