For this special episode of Whistling Past the Cemetery, Jerry shares insight on how Pest Cemetery grew into one of the most active pest control communities on the internet.
Acting on advice from his son, Jerry purchased the pestcemetery.com domain on 07/07/07 for a whopping $6. He wrote articles at a feverish pace, peaking at three posts per night!
His big break came with a Billy the Exterminator article that landed the Pest Cemetery blog at Google’s top ranking for “Billy the Exterminator” searches – even above the network and TV personality’s websites.
With the traffic his blog created, Jerry decided to promote his blog with a Facebook Group of the same name. Membership of the group grew steadily, but it wasn’t until Jerry closed the group (to industry professionals only) that participation exploded.
Both Jerry and Co-host Bryan Baird are super excited to see where 2017 takes the Pest Cemetery Blog and Facebook Group.