Television commercials are the times we usually use to make a run to the bathroom or to refresh our drinks when we’re watching out favorite shows. Nobody takes commercials seriously anyway; do people really buy Mr. Clean because we’ve seen a cartoon bald guy with a white t-shirt give us a wink? About the only time I can think of that I look forward to commercials is during the super bowl. That is a time that seems to be set aside to let creative license fly. The commercials are usually funny and talked about all over the country for weeks afterwards. It’s said that a 30 second ad costs 3 million dollars and maybe that’s why Miller High Life ran only a one second ad.(still $100,000.00 if my math is right)
Of course small bug companies can’t compete with large industry giants and their sizable advertising war chests but they do need to get their name out there and TV ads are one way to do that. The ads tend to be geared towards cute and memorable rather than serious with hard bug facts. I see a few in my area from time to time and naturally they peak my interest since I’m in the business but I wonder, do they resonate with the average homeowner?
While this is by no means is a professional poll, I picked 3 commercials out that seemed to fit the bill of a smaller company size that have placed their ad on you tube for all the world to see. If you have 90 seconds please take a look and then vote for which one you think is best. If you’re a professional pest control operator and would like your ad included just send me a link and I’ll gladly do it.
