Scent Advertising In Pest Control-Can It Be Done?

rabbit ear antenna tin foil remember as a kid watching a show about futuristic stuff and that one day we would be able to have smells coming from our TV while we watched our favorite shows. I tried to imagine how they’d do that. Would there be a bunch of little jars inside the set and for a breakfast scene we’d get a whiff of bacon? Or maybe the smell of smoke if the news showed a fire? Even for my little brain I just couldn’t imagine there’d be enough room for all of the smells in the world to fit. Also I could in no way imagine just how a smell could travel through the air and find our TV antennas. What if the wind was blowing? Our neighbors would get our smells wouldn’t they?

As I remember they even went on to say that one day we’d have color TV, and that soon we’d all do our shopping on computers. Too much for me to comprehend. Now I liked the color TV idea but since I didn’t even know what a computer was–I got up, adjusted the tin foil on the rabbit ear antennas and turned the dial to another show. (we had 3 whole channels back then) Nothing like Andy Griffith in black and white.

Living In The Future- Now

So here we are just a few decades later and we have everything that futuristic show predicted. Well maybe not smell a vision in it’s fullest form quite yet but pretty close. Did you know companies are using “smellvertising” in many everyday places we go? Buses, bus stops, restaurants, malls, new cars, and the list goes on and on. It’s amazing to know how it works and some of the science behind it. In a nutshell, smells can be a powerful thing and often triggers emotions in people and this could cause you to become happy, relaxed, hungry or even put you in the buying mood…. eh? you see where I’m going here??????

So since is all pest control all the time I got to thinking. How can we, the pest control industry capitalize on the smellvertising industry? I think maybe I’m onto something here but I may need a little help with my list of ideas. If you have any thoughts or eh-emm, concerns, please clue us all in with your comments below.

Smell #1 Heavy roach fecal matter smell impregnated on our service tickets. You know, that unmistakeable thick odor that digs into the back of your throat the minute you go through the kitchen door. The idea is that each time you hand them a receipt–their mind produces a terrible thought of roach infestations–They’ll never want to cancel

Smell #2 Chlordane scented Termidor! Granted this might not work for the younger generation but the older folks will love it. Think of the powerful reenforcing emotion that’ll create in their mind. Betcha the first thing they’ll say is “That stuff will last for 35 years” as they reach for their checkbook. Customer for life!

Smell #3 Stinkbug activated flashlights! Kind of a Northeast region campaign but imagine if every time you turn on your flashlight, the pungent heavy smell of stinkbug fills the room. That customer watching you do your inspection will subliminally be thinking– “I know I can’t see em, but I remember that smell– I’ve got to get his service or I’m gonnastink bug on nose be invaded again!” I see record sales coming to your office this month.

Smell #4 Battery operated Plugins inserted in the soles of your shoes. You know plugins, the little aroma producing gadgets that plug into the wall. My wife has about 90 of em around our house. Just think of the housewife who suddenly smells lilacs throughout her home as you go about and do your service–she’ll be so relaxed, she’ll definitely want your power spray this month.

Smell #5 How about smellvertising while you’re driving? Imagine you pull up next to a guy who has a big ol Nascar sticker on his car. One flick of a button and your exhaust oozes out the smell of racing fuel or burnt rubber or even fresh mowed grass. So powerful! Or you see a lady behind you and you flip the switch and the smell of a new leather purse fills the air or maybe that faint ink aroma from the coupon pages in the newspaper. Just whose number do you think they’re gonna be writing down? That’s right–Yours! All with a little help from smellvertising.

I’m telling ya, I think I’m on something–whoops I mean ‘onto something. This could be really big and revolutionize the way pest control companies go about selling and securing work. I’m gonna stop writing right now and get to work on it.I’ve got about 200 roaches on some glue baords from today I can get started with..I wonder where my wife keeps the blender…hmmmmm

About The Bug Doctor

Jerry Schappert is a certified pest control operator and Associate Certified Entomologist with over two and a half decades of experience from birds to termites and everything in between. He started as a route technician and worked his way up to commercial/national accounts representative. Always learning in his craft he is familiar with rural pest services and big city control techniques. Jerry has owned and operated a successful pest control company since 1993 in Ocala,Florida. While his knowledge and practical application has benefitted his community Jerry wanted to impart his wisdom on a broader scale to help many more. was born from that idea in 2007 and has been well received. It is the goal of this site to inform you with his keen insights and safely guide you through your pest control treatment needs.

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  • I think you are “on something”, most women 85% according to that BASF report probably don’t want a reminder of anything bug related. Most don’t ewven want to see any thing bug on literature, brochures or business cards. So I think you have gone over the edge, but hey it’s good to think outside the box. You must be old I don’t remember black and white TV…..

  • Oh–that explains the old Terminix brochure–a lady standing at the kitchen sink rinsing vegetables smiling while she watches the tech walk up the drive–not a bug in sight. I always thought that defeated the purpose…but I can see your point..
    .. I say– smear some rat feces on it– That’ll make her her have to have us-muhahahahahah-what me on something? What have you heard? Where’s my tin foil? 😉