From the category archives:

The Business Of Pest Control

Thumbnail image for Translating Pest Control Instructions; Please Help

Translating Pest Control Instructions; Please Help

I rarely ask for anyones help when it comes to pest control service. It’s not that I have all the answers or am so smart. (just this week I had a customer call me anything but No, I just enjoy the thrill of figuring out mysteries and putting the pieces together to solve what seemed [...]

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Thumbnail image for If A Single Pest Control Operator Falls in The Woods…

If A Single Pest Control Operator Falls in The Woods…

In the pest control world there are three things near and dear to my heart. # 1. A tech who takes pride in his/her work and just exudes professionalism – #2. A clean and organized truck (kind of a rarity . #3. And most of all, the single operator, an owner who beyond all hope [...]

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Thumbnail image for Do You Haggle, Barter Or Trade Your Pest Control Service?

Do You Haggle, Barter Or Trade Your Pest Control Service?

Is it just me or are there others out there who hate to negotiate for goods or services? Maybe I’m the extreme because I don’t even like using coupons or gift certificates. To be honest I guess I feel like they somehow aren’t real money when I’m using them and if I’m buying them, I [...]

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Thumbnail image for The Deadly Speed Of A Key Account

The Deadly Speed Of A Key Account

Pest control technicians must be a trusting lot. I can’t think of any other occupation where a homeowner let’s a service person in their home while they’re not present. Not only do they ‘let’ them in, they actually give them a key! I wouldn’t say this is very common with a plumber, appliance repairman or [...]

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Thumbnail image for Collections; These Are The Times That Try Mens Souls

Collections; These Are The Times That Try Mens Souls

So there I am, standing at the door dreading what I have to go through next. Actually, I’ve done this a hundred times before and only a relative few have turned out to be the nightmarish encounter I’d never want to repeat. Most of these “heart to hearts” end up with a positive resolve, all [...]

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The Pest Control Blog & Three Lessons We Can Learn

One thing all the business gurus say is to have a web site, get on Facebook, Linkedin, Google Plus, Twitter etc. etc. etc. Honestly, there just seems to be too many of these things and it just seems they all get watered down by each other. Each new ‘networking’ site that comes along can be [...]

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Thumbnail image for 5 Signs Of Inspector Infestation

5 Signs Of Inspector Infestation

No one disputes that termites damage homes to the tune of billions of dollars every year, that rodents contaminate billions of pounds of food or that insects around the world kill millions of people and cost untold sums for the medical and control treatments. With all our great advancements, these numbers are still staggering and [...]

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Thumbnail image for The Hundred Dollar Days & Other Such Dilemmas- Part Two

The Hundred Dollar Days & Other Such Dilemmas- Part Two

I tell this story because I literally just got off the phone with my friend, the colleague who I wrote about in part one. That ‘franchise from hell’ was 20 years ago and we both went through a lot over the years since then. We reminisced about those old times as we often do and [...]

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Thumbnail image for Hundred Dollar Days & Other Such Dilemmas

Hundred Dollar Days & Other Such Dilemmas

Have you ever walked to and from school with bare feet, in the snow, uphill?- BOTH WAYS? Now I realize this can be an over used analogy to describe a not so piece of cake period of time in someone’s life but this does describe my time when I started my pest control business some [...]

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Thumbnail image for A Commercial Sales Strategy You Can’t Live With Or Without

A Commercial Sales Strategy You Can’t Live With Or Without

It was the beginning of a new new month in the dead of winter and my first day as a commercial representative. I sat in my same desk as I always had but today I wore an suit tie. The ‘boys’ were a bit perplexed and were wondering what I was up to, they cracked [...]

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Thumbnail image for Advice From Two Seasoned Pest Pros To You Who Are Just Starting Out

Advice From Two Seasoned Pest Pros To You Who Are Just Starting Out

I try very hard not to reinvent the wheel which means I’ll take advice from anybody who has a successful track record. Small operators or techs who have been around for awhile are some of the wells of knowledge I go to most often and I’m rarely disappointed. No, they’re not multi national or even [...]

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Thumbnail image for The Reticular Activating System Guarantees Pest Control Sales

The Reticular Activating System Guarantees Pest Control Sales

What would you pay for a system that automatically brought your companies name up first in the mind of a potential customer? Imagine, if every time the need arises or a chance for a referral comes about- Sha-zam- (your name here) is the first thought or words and before you know it the phone rings [...]

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Thumbnail image for Hey Mega International Pest Control Company- Have You Considered Your Exit Strategy?

Hey Mega International Pest Control Company- Have You Considered Your Exit Strategy?

Been a long day today–let’s see, what’s in the mail? Bill, bill, ‘Get the new Mallis handbook’, bill, bill, ooh a check, that’s a switch and–what’s this? A hand written envelope from who? Hmmmm, he must know me let’s see…….ripppp. Oh man, another letter asking me to sell my business. That’s the 5th one this [...]

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Thumbnail image for Consider The Lifetime Value Of Your Customer & Grow Exponentially You Have The Key

Consider The Lifetime Value Of Your Customer & Grow Exponentially You Have The Key

Well our original question was What is the LIFETIME value of a customer? which we discussed in part 1. Then in part 2 we went looking for a key and I sort of left you hanging- my bad but I think you’ll see the light soon. I also promised you two stories and with these [...]

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Thumbnail image for Consider The Lifetime Value Of Your Customer & Grow Exponentially Part 2

Consider The Lifetime Value Of Your Customer & Grow Exponentially Part 2

Well you’re either back for part two or you’ve just clicked in to my site in search of some information on how to grow your pest control company. Either way I’m glad to have you. If you’re just dropping in though maybe click here, read part 1 and then this part will make much more [...]

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