One thing all the business gurus say is to have a web site, get on Facebook, Linkedin, Google Plus, Twitter etc. etc. etc. Honestly, there just seems to be too many of these things and it just seems they all get watered down by each other. Each new ‘networking’ site that comes along can be frustrating to learn, clog your in box and if you don’t give it constant attention, your exposure can be next to nil. With that, the small pest control operator or Mom & Pop slink back in the shadows with an all but dormant website (if they even have one) and simply vow to work harder at what they’re already doing- (like 12 hour days are not enough) and maybe that site that costs them $400 bucks a year to maintain may one day pay for itself. There’s got to be a better answer.

I must admit, I’m not a guru but one of the most simple, direct and cost efficient ways of stepping forth on positive ground is quite simply, a blog. That’s right, a blog. Now a blog is a web site but not all web sites are blogs. Simply put, a company site or page is usually a static page that stays the same day in and day out. A good company web site is an awesome thing- BUT- a blog on the other hand, is like a diary, a snap shot in time which most people find so much easier to connect with and therefore, perhaps easier to say YES to your service. No one say’s it has to be perfect or that it needs to cost thousands of dollars but a blog really can be an effective and simple way to communicate with current and potential customers.
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